The Brief: Working in teams of 2 or 3, we were partnered with a student start-up from the FGCU Entrepreneurship program. Our task was to create branding materials and deliverables according to the needs of the client.
Results: Our client, Accugentix, already had an existing logo, so we offered to create new brand guidelines and a website. The client did not want to stray too far from the original design and was set on the color scheme of green and black. The old logo was over-designed, so we simplified it to give it a cleaner, fresher look with a small touch of a drop in the letter "i", reflecting their main product, a CBD oil dosing device.
